I connected instantly to the picture she painted. I remember
feeling different from the other girls in the presence of ponies, unable to
understand the appeal, more drawn to the muscled action figures and adventure
stories of my brothers and his friends. I wasn’t interested in the pastel
equine cotton candy fantasy they promised.
Carroll’s piece opens up with this familiar narrative of
girltoys vs boytoys and how othering that can be for some kids who are, for
whatever reason, not into what they are “supposed” to be into. In playing with
those toys, two different outlooks assemble. The girls with their big-eyed
ponies learn to collaborate and compromise to meet their challenges. The boys seem to learn to take any character
from any story, physically slam one into the other endlessly shouting and
growling until one “guy kills the other guy.”
The story also highlights the resurgence of the Pony empire.
That’s right – MLP is back with a TV show and all the possible merchandising
you can dream of. My own niece and nephew play with Ponies in the BatCave, like
Batman, Robin and Rarity (a legit Pony name) all live in the same world; as if
their worlds are not divided into boytoys and girltoys, into warmaking and
peacemaking, into darkness and light.
The heart of the piece is about the new market for Ponies.
Enter the Brony.
The Brony is the adult man who is into My Little Pony – but
not for the creepy reasons you’d assume. In a study from last year referenced
by Carroll, Bronies have embraced Pony power for a few key reasons: “to
become a part of the Brony community, to escape the realities of real life, and
to learn about the importance of strong friendships.”
The summary of the Brony culture is
this: the world we live in is full of sadness and violence, so why not embrace
positivity. Lucky for the internet, these men don’t have to be alone. Brony
culture is growing and growing fast with conferences, online forums and their
own set of identifying merchandise.
25 years after the ponies made me feel
different, feel alone, their colorful manes are bringing together individuals
who are bound together by their difference. They are othered by their refusal
to see glittery pink positive dream sequences to be a girls only domain. By
their choice to reject the masculinity, solitude and stoicism that young man
are taught to embrace. The rise of the Brony culture allows these men to be
different without having to be alone. Carroll’s article stuck out to me in a
sea of words that describe war, death and tragedy around the world. I think
these Ponies (and Bronies) are on the right track.
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